Bumpy is a variable font designed as a result of research focused on the relationship between gender stereotypes and typefaces.

The typographic project grew out of the impossibility of the individual to be unaffected by the persistence of stereotypes in society: considering a parallelism between typography and society the letter becomes a metaphor for the individual inside the complex surrounding system. These limiting aspects of society translated in the decision of designing a very condensed typeface that immediately expresses a sense of outer pressure.

The choice to design a variable font was in contrast to the discriminatory limitations of gender binary.

The eggcellent idea came to me in a frying pan when I was cooking up two eggs sunny side up. The eggs accidentally created the shape of the letter C. I took a photo of it and used the as a real life template for recreating the character digitally. Based on that I started designing the rest of the alphabet using Illustration on an iPad with a pen. When drawing the shapes of the egg white basis of a character I did not look at the display to let the shape float as freely as possible and only made smaller adjustments to some of the vector points afterwards. This project is all about coincidental typography and having fun with it.

Image that is part of a personal project gravitating around the ongoing creative creation of unique visual pieces centered on intuition and free association. The images are created mixing personal images, designs and typefaces. The creative limits or work frame are only format and time creation: All images are created in a simulated film format and must be created in very small periods of time (personal free time)

Image that is part of a personal project gravitating around the ongoing creative creation of unique visual pieces centered on intuition and free association. The images are created mixing personal images, designs and typefaces. The creative limits or work frame are only format and time creation: All images are created in a simulated film format and must be created in very small periods of time (personal free time)

Future Display is a variable serif typeface which works better at a larger scale due to its decorative assets. It plays with the contrast between a thin stroke and thicker more decorative aspects, which allow a more traditional serif approach and a more abstract one, making it variable.

A typographic series for Foundry 852 – A new WPP Campus, in Hong Kong. It’s a “Space to Create”, with each poster illustrating a different value for the new space, such as create, play, dream, experiment, etc. The type is written in both English and Chinese to reflect the multicultural workspace. Spanning multiple creative techniques as design, illustration, 3D animation, clay sculpting, & augmented reality. The designs where decorated throughout the space as both poster prints and videos on displays.

Agency: Ogilvy Hong Kong, Creative Direction: Michele Salati, Design: Daniel Brokstad, 3D Design: Edu Torres

Composed using a Mecanorma Caravelle dry transfer folio, then photographed and photoshopped.

String Theory evolved from a grad school workshop with visiting designer Hansje Van Halem. Yarn was used to create letterforms on the wall, then a digital version was created in Illustrator. Later, I moved the design over into font software and have been slowly layering the ‘string’ into each weight, each letterform unique from the previous weight. It is an experimental typeface, playing with legibility, form, and function. This typeface is a WIP, not yet published and the weights continue to grow/morph.

‘RAYO. A Expanded Visual Arts Festival’ is committed to expanding the limits of the screen and connecting various disciplines, fostering collaborations between visual, scenic and sound artists to produce brand new projects. Thinking about these multidisciplinary intersections we explored optical illusions inspired by the op-art of Bridget Riley and Victor Vasarely and the typographic games of Robert Brownjohn, creating a visual narrative through interference patterns where motion and multiple formats play an important role in making the identity memorable but at the same time, opened to different visual perceptions.

Little Litter.

THE LEFT-OVER LITTER OF THE LITTER WE PRODUCE.

This project, in the form of a book, poster and promotional postcards, documents my collection of random byproducts of everyday life’s consumption.

https://segura-inc.com/Litter-Litter

Loft is a san-serif and reversed contrast typeface. It has a large x-height and capital height, shorter ascenders and short descenders. The typeface looks condense, narrow and tall. It features more horizontal stress.The typeface has high contrast while also maintain the simplicity and the readability.

A play on combining the imprecision of manual hand stamping technique with a structural and modular typeface.

A play on combining the imprecision of manual hand stamping technique with a structural and modular typeface.

Experimenting type distortion with photography.

Experimenting type distortion with photography.

An illusion showing the struggle and containment of a monster within. The distortion of the Chinese characters adds an eeriness to the piece.

The lettering was done for the Danish contemporary r&b group, formerly named KhalilH2OP, today solely H2OP. The typographic style explores the theory of asemic writing and universal language systems, cultivating extreme organic letterforms with low legibility and excessive ligatures. The lettering questions our innate desire for readability and challenges the observer to explore and discover characters that, like water, seem to be in constant flux.

Cumbre is a slanted display type with unorthodox anatomy, a dynamic and rhythmic structure, movement expression, and a dexterous personality. An eccentric rebel with ribbon-like moves, a balanced extrovert that makes meticulous use of ink traps.

Both name and design are inspired by mountain peaks. ’Cumbre’ in Spanish means summit, hence the jagged style with sharp angles combined with venturous curves and its angular, serrated structure.

This cover artwork emerged out of a series of experimentation for the issue »future« of the magazine »Weißraum«.

What’s better than a type dresser in creativity absinence times ! Open it and experiment !

Need. Want.

CAMPAIGN EXTENSION.

Born out of our “I Am” project – this series is a comentary-promotional extension which we ramdomly produce.

It has evolved into a generic teaser series touching on how we all want or need something.

https://segura-inc.com/Need-Want

My project uses Type to actually make music audible trough the typography. The goal was to create a record cover using just Type. I used different fonts for different songs. While listening to the song, I manipulated the design with a scanner. The whole composition with the font should create an atmosphere in which you hear the song from just looking at it. I experimented with the font while scanning it, so I took the extra step to play with the font analog.