The brand identity for the Seoul Illustration Fair (SIF) is based on the act of drawing and the canvas that contains it. Dynamic lines express drawing, while the ‘I’ between S and F functions as a canvas within a grid. In the key visual, this system expands through the theme of ‘the joy of collaboration’, translating the fair’s categories—drawing, story, graphic, motion, and metaverse—into visual elements that interact within the grid.

The integrated identity system for ‘Apartmentary’ expresses ‘standardized beauty’ through modular construction while visualizing the brand name, combining ‘Apartment’ and ‘Documentary’. From the ideas of space and narrative, stacked lines and symbols—such as square meters, periods, and quotation marks—form a visual language. Interpreting the modular system as a grid, the identity delivers trust and wit within a consistent framework.

This poster, for the 2025 Daarvak International Competition, visually interprets a quote from Goethe’s The Sorrows of Young Werther: “Our passions are true phoenixes; as the old burn out, the new straight rise up from the ashes.” The design focuses on emotional rebirth. By using the phoenix metaphor, it illustrates how the end of one intense passion inevitably fuels the next, transforming the point of extinction into a catalyst for a new beginning.

CONTRAST AND COMPARISON is a zine that explores the title itself with interview from designer and various poster examples mage by myself.

ENERGY ENGAGEMENT visualizes the moment a particle field intervenes in the flow of energy. The circular motif repeats consistently throughout the piece — appearing in type, texture, and form — as a visual constant that holds the turbulent surface together.

CURING (Original ver.) is a commissioned poster for Gu Nahye’s solo exhibition. The artist works with illuminated hoses, so I pushed the poster’s exposure high — letting the surface wash out and glow, mimicking the way light bleeds from the material itself.

CURING (Meta ver.) is a meta-version poster repurposed from a client work. The original meaning of “curing” referred to hardening — a material process — but I reinterpreted it as healing. The poster sits between those two readings: something solidifying and something recovering, never fully one or the other.

DIGIWEB is a piece driven by my nostalgia for the Windows 95 era. I used visual elements from that operating system — system warnings, cursor icons, start buttons — but the real focus is less on the interface itself and more on the childhood memories tied to that time. Sometimes memories flashback.

EARTHLAND (Flat ver.) is about the things that surround us — everyday objects, nature, people — flattened onto a single plane as if everything exists at the same distance. Nothing is background; nothing is foreground. It all just coexists, layered and overlapping, the way life actually feels when you stop sorting it.

Cute Narcissism is a piece about the small, harmless vanity of selfhood — the kind where you genuinely believe you might be sunshine. It explores the cute narcissistic streak we all carry but rarely admit to, like wanting to be called something other than your name. Sometimes I want to be an object. Sometimes a fruit. Mostly a tomato. “Dear. I am like sunshine. Medically proved.”

APOCRYPHAL started with the title first. I sat with the word and asked what would fit it best — and landed on collecting photos from absurd, unbelievable news stories, redrawing them by hand. The title became a kind of wish: that these stories might be false, that they could be apocryphal after all.

FUTURE OF SILENCE is a poster that addresses the disappearance of minority languages. By obscuring an already-made poster beneath layers of noise, I tried to express language fading away — and the small, floating title fragments scattered across the surface act as residues of those languages, still drifting but barely holding on.

LOVE&HATE is a piece about the mixed sense of self — the way self-love and self-loathing don’t take turns but exist simultaneously, tangled into one feeling.

MIRI PATCH is an ongoing work that takes source material from Miricanvas — Korea’s own Canva, a modern vernacular design factory — and reweaves it by hand. Templates, stock phrases, and promotional fragments are stitched together through a craft-based process, stripped from their original context and patched into new compositions. The interesting moments emerge when sentences that once meant something entirely different begin to generate unexpected meaning through recontextualization.

In this ongoing project, I use organic, taut lines as the grid itself — not drawn on a grid, but becoming one. The lines pull and release across the surface, creating zones of visual tension, condensation, and expansion. Text settles where gravity allows it; type drifts where the structure loosens. Every curve holds weight like a tendon under skin.

Youth Lab is a poster for a startup open call. To express the outward energy and dynamism of young entrepreneurs, I visualized radiating waves through colorful, layered lines — each syllable pulses outward like a signal. At the bottom, running figures built from the same rippling lines carry that momentum forward, turning the whole poster into a single expanding gesture.

Soo Yoo Sangwhal is a poster for an apartment residents’ welcome party. I found the joints of mechanical parts visually interesting and used them as a graphic symbol — the way pieces connect, hinge, and hold together felt like a fitting metaphor for people forming a new community. The shapes scatter across the poster like neighbors finding their place, linked by shared structure but each one distinct.

OCHAESHINBO is an imaginary branding for a traditional Korean medicine brand, reimagined for a younger audience. The identity system — packaging, stationery, cards — layers vernacular Korean typography with lo-fi textures and halftone patterns, treating herbal medicine aesthetics not as heritage to preserve but as raw material to pull apart and reassemble. The goal was to broaden the visual experiment: what happens when tradition stops looking traditional?

DOTSTORM is made of four separate textures, each built from different glitch particles — scanning artifacts, pixel bleeds, signal noise. Every fragment transmits its own feel, but when combined into a single poster, they create a sense of movement within a still image. The surface shifts depending on where you look; nothing stays fixed. It breathes between signal and void.

SHAPE OF LOVE is an artifact engraved in stone, built from various symbols. I wanted to create something that carries an ancient feel — like a relic dug out of somewhere, not designed but found. The symbols are inspired by African motifs, layered and carved into the surface as if they’ve always been there. “Emotion leaves a trace even when its shape is gone.”