This poster started as a typographic experiment. I wanted to capture the rawness and weight of Paris–Roubaix and its rugged surroundings by creating a custom typeface inspired by the race’s iconic cobblestones.

The fine line between being celebrated and ignored often comes down to a few milliseconds or millimeters. Using a typeface associated with the visual language of Olympic sports, this composition shows how one letter can make the difference between being a Hero or being a Zero. The dedication and preparation of elite athletes are remarkably similar; the difference emerges in the final moment, when the smallest margin can be exponentially rewarding—or devastating.

The biggest enemy of sport is every excuse not to show up, keep going, or simply give up. For Dynamic Squad, a basketball project inspiring children and young people to love the game, we created a campaign that activates their inner motivation coach. Under the motto “Play on,” it encourages them to get back up after every fall, setback or defeat. The emotional campaign launches a dynamic new brand identity whose typography makes the energy of basketball tangible.

The BETON campaign captures Red Star FC’s transformation by celebrating imperfection instead of hiding construction. Built around raw concrete textures, hand-cut typography and a reduced, minimal palette, it turns Stade Bauer’s renovation into an honest design language. As the club’s new identity, BETON bridges architecture and communication, turning resilience, truth and belonging into a lasting cultural statement.

The campaign captures the unique spirit of Wiener Sport-Club by celebrating its history, humor and strong sense of community instead of relying on traditional football clichés. Built around authentic local expressions, a bold black-and-white visual language and the Tausend typeface by Christoph Koeberlin, it reflects the club’s identity with honesty and warmth. As the launch of a new brand identity, the campaign strengthened recognition, united supporters and became part of fan culture as poster

The poster transforms Olympic sports including badminton, table tennis, tennis, basketball, and volleyball into images composed of dense characters and symbols. Type becomes both the basic unit of the image and a reference to how public sporting events are translated through text, data, and media. Familiar objects become strangely unfamiliar, yet remain recognizable through form and shared visual memory.

The poster was originally created for the 2026 Chinese Year of the Horse. A horse in motion is captured through deliberate blur, while distorted typography turns “放马过来 2026” and “BRING IT ON!” into traces of speed. The Chinese phrase plays on the horse itself while also meaning to accept a challenge, connecting zodiac culture with the speed, force, and competitive spirit of equestrian sport.

The poster transforms the Chinese zodiac horse and the characters “放马过来 2026” into a visual language of speed and competition. The geometric horse evokes racing and equestrian motion, while the stretched, sharp typography conveys force and tension. “放马过来,” meaning “bring it on,” echoes the courage and challenge of sport, turning Chinese type into a form of movement.

FC Sans Pauli features a distinctive back-slant that reflects the club’s left-wing attitude, inspired by the graffiti and tape art of Hamburg’s St. Pauli district. With seven styles and support for 200+ languages, it covers every communication need while ensuring consistency across platforms. By replacing multiple fonts, it saves resources, reduces environmental impact and strengthens the club’s identity worldwide.

Combining the colors and patterns present in the refereeing instruments to different types of balls used in the various “soccers” around the world, the event’s visual identity presents a dynamic and flexible language, translating the diversity and democracy discussed at the symposium.

For ARQUIBANCADA magazine’s visual identity and graphic design, a typographic system was developed, highlighting the magazine’s dialogic nature and exploring the unpredictable movement of a crowd.

The objective of this graphic design was to convey the physical experience of visiting a stadium. The cover, with its arrangement of texts cut out like a detached paper, alludes to a ticket, just like the issues were numbered like the seats in the immensity of a stadium.

Original Czech magazine Sport in Art designed by Milan Nedvěd from issue 1 to 9 (2024–2025). It explores the intersection of sport and contemporary art and design. Each issue dedicated to a specific sports topics. It uses Shreck Mono by Pizza Typefaces, which is wildly stretched. It jumps, it bends, it schrunches. Just like our bodies when sport. Secondary typeface is disciplined and elegant Suisse Works by Swiss Typefaces.

Dynamic key visual, digital assets, thumbnails, as well as a poster and ticket for the premiere of Canyons’ documentary on the ‘Challenge Roth’ triathlon. The documentary shows what it takes to organise this classic event and highlights why it is so significant for the participating triathletes. The 25-minute documentary offers a glimpse behind the scenes, reveals the magic of the organisation and introduces the people who make the event possible. It also explores the relationships between spect

Melville Brand Design translated the adidas DNA into a custom typographic signage system for the “Podium” campus building. Typography serves as an architectural anchor, fusing functional wayfinding with curated art (feat. Anna Rupprecht, Fillin Guas, Gabe) and digital installations like the Sneaker Mapping Wall. An interplay of type, space, and sports culture that conveys identity while guiding people through the space.