Typography is central for the visual identity, not only for the logo system design but also for the printed materials and editorial approach. The logo is custom created and based on rigorous geometry with surprisingly soft curves. Playing with the contrast and dynamic of angles it immediately centres the theme in the experience of the Pilates practice. The system pairs FF Meta and FF Info Correspondence for all its intrinsic history and style and also a nod to the early digital design era.

For Hoopers PT’s 2022 summer clothing line, João Varela created a custom display typeface and a series of bold typographic compositions built around basketball slang. Inspired by the geometry of a basketball, the typeface contrasts straight lines with rounded curves and uses condensed proportions to suggest the sport’s vertical movement. The final graphics were created by cutting, shifting, and rearranging the letterforms, combining the energy of basketball with streetwear.

Dunhill is a sans-serif and condensed typeface family mainly designed for headlines and large-size uses. Inspired by the aesthetic of football jersey fonts and some condensed Antiques typefaces published by the French type foundry Deberny & Peignot, the family shows itself through a tabloid newspaper specimen, taking inspiration from the English Premier League and its references, where the family comes from.

Poster for the Zurich Sailing Club’s annual Whitsun Regatta

Created to mark 150 years of Irish Rugby, the pitch itself became the starting point for the typography. Field markings and pitch geometry were used to construct custom letterforms for ‘IRFU 150’, with the title split across two stamps to connect them as a single composition. The graphic forms are paired with Pantone Fluorescent Green, a contemporary interpretation of traditional Irish green, creating a typographic identity rooted in the visual language of the sport.

Created for International Women’s Day 2022, six stamps celebrate Irish sporting icons. Their achievements stand alongside international sports icons, calling for a design with the confidence of campaigns for Nike or the Olympics. Action photography captures moments of intense focus and celebration, while extra-condensed Pressio, refined with type designer Max Phillips for clarity at stamp scale, gives each name maximum impact through bold, bill-poster typography.

The jerseys were designed for the nationwide art school football tournament held in Münster in September 2026, and worn by ABK Stuttgart’s team Akademie Kunst am Ball (AKAB FC). Their screen-printed chessboard pattern is built from a reinterpreted version of the Stuttgart horse and is paired with elements from the coats of arms of Stuttgart’s districts and a custom type illustration of the AKAB FC lettering.

This poster celebrates the enduring presence of women in sport. Through bold typography and dynamic athletic forms, it presents sport as a continuous journey of courage, competition and progress. SHE DID. SHE DOES. SHE WILL. becomes the central statement—honouring every woman who has entered the race, challenged limits and moved forward. Every finish line becomes another beginning; every victory becomes part of an ongoing story.

FC Petržalka Women rewrites club heritage through type. Engerau—the historic German name of Bratislava’s Petržalka borough and a long-standing club nickname—remains, but its voice changes. Blackletter meets oversized condensed grotesk, brush lettering and unapologetic pink. Letterforms stretch and flex across the identity, pushing heritage into rebellion. Pink becomes force, while type turns tradition into attitude. Built for a new generation of women footballers shaping the sport right now.

Custom lettering and logo illustrations for a lifestyle apparel extension by GOREWEAR®. Sticking to its roots in cycling but adding elements of collegiate and motorsports branding.

FUCHEBOL is a display type family inspired by global football ephemera, retro jerseys, iconic players, and the sport’s cultural moments. From watching El Clásico on TV, the first women’s professional game I attended, to the Ronaldinho poster I preserved as a kid — FUCHEBOL became the embodiment of those influences. The ever-changing visual language I’ve experienced as a lifelong football player informed the design.

Green Ribbon Marathon has been rebranded as The Daily Sports Seoul Marathon—RUN SEOUL RUN. The new identity design draws inspiration from the energy and motion of runners. A negative space formed between two triangles becomes a graphic motif that symbolizes the flow of movement and mindset. This motif extends into kinetic typography, capturing the energy of continuous motion.

How do you make a brand stand out in a market where everyone seems so serious? Maybe with a smile? For GÜDZ, it became the centerpiece of an identity that trades extreme performance for wellness as a lifestyle. The symbol smiles, the illustrations bring the labels to life, and the typography turns each package into something made to be displayed, not hidden away. A friendly brand that builds community and turns consistency into joy. GÜDZ, Meet the Constant Joy.

MIRAGE is a sports eyewear brand inspired by the space between illusion and reality. A mirage is distant and untouchable, yet driven by desire, beauty, and fascination. It appears on the horizon when everything looks the same, giving us something to move toward. At MIRAGE, eyewear becomes more than a product: an expression of performance, art, and design. What once seemed distant becomes within reach.

The challenge was to make a fishing brand desirable. Psycho Fins starts from this premise, looking at the sea with nostalgia without repeating the category’s traditional aesthetics. Classic fishing references meet the outdoor world and the attitude of surf culture in an identity that is more conceptual than literal. The logo and visual language translate the spirit of the club and encourage a lifestyle beyond the boat. A brand made to belong to fishing, yet desired for its concept.

For those who live it, by those who live it. Qemp was born from what endurance cannot explain to those who only watch: the pride, pleasure, and belonging of living the sport. Not for Spectators. In the logo, independent parts form a single cycle, like individuals under the same flag. In the name, the “q” can mirror the “p”, bringing movement back into the word. High-impact colors complete an identity made not for spectators, but for those who choose to represent the sport.

Total 69 is a retro sports font collection inspired by the golden era of football (the late 1990s to 2000s), from vintage matchday programs and ticket stubs to legendary kit numbers and club crests. With 21 fonts across five coordinated families, it combines bold Display and Stencil styles with Solid, Mono, and humanist Sans cuts. It brings nostalgic matchday energy to sports branding, activewear, editorial design, and more.

What turns individuals into a community is what they share. In HOP’s rebranding, we turned Community of Consistency into a visual system. H, O, and P no longer form just a logo: they separate, connect, and create new signatures. Repetition, cycles, and rhythm translate the consistency that unites the collective, while the identity remains flexible enough to represent different people and practices sharing the same culture of evolution, always moving individually and collectively.

Hand made 24 page zine, about the brands identity through design. Self written poem illustrated with photographs and typographic elements

The work explores the relationship between typography and physical movement. Instead of designing letters as static forms, the alphabet emerges from traces of motion. Each letter is found within an existing sequence rather than deliberately drawn. By isolating and rotating individual moments, movement becomes readable as typography. The resulting alphabet translates the temporary nature of movement into a typographic system.

PORTO ROCHA refreshed Olympikus’s typographic identity, beginning with a sharper logo update—making the italic type more italic and the bold wordmark bolder. To drive high-impact visual storytelling, the studio introduced FK Olympikus, a custom display typeface that delivers distinct authority across headlines. In contrast, performance technologies are expressed through a utilitarian monospaced font, creating a balance between bold expression and technical clarity across global touchpoints.

Created in 2025, The Court is an identity born from how basketball truly works: through the precise movements and tactical formations of its players. To capture these plays, I designed a bespoke typeface translating athletic motion into text. It is a cool, dynamic brand built entirely from these human pathways, strong imagery, and secondary type. It playfully reveals how physical motion can generate experimental typography, creating a totally unseen visual code for basketball culture.