P.S. 1

P.S. 1 is a publication based on a poem by Kim Nuiyeon, developed through an exchange between graphic designer Jooah Yi and risograph printer, graphic designer Yourah Kang. Beginning with a single poem, the work unfolds as a sequence of responses, where each contribution is added as a reply to the previous one. Moving between language, graphic interpretation, and print, the publication traces how a text is gradually transformed through collaborative accumulation.

The garden of emotions

Baroque garden design based on Antoine-Joseph Dezallier d’Argenville is explored. Inspired by his 1709 treatise, garden layout is reinterpreted as a system for expressing emotion. Shape palettes for six basic emotions are created using perception psychology and arranged within Baroque grids as visual patterns. The carpet, made with a latch hook technique, mirrors gardening as each strand is woven like planting a garden, evoking focus, balance, and calm.

baby reindeer

Baby Reindeer begins with an act of kindness that leads to stalking, yet it goes beyond the simple frame of a villain and a victim, exploring human lack and self-loathing. Donny is consumed by deep self-hatred. As I empathized with him, I felt his inner world as something festering, like mold spreading within. The main poster visualizes this emotion through mold-like textures and forms. Using shoe polish stamping and scanning, I created organic, decayed patterns reflecting his state.

#2022FF POSTER

Make with Fabric. Supporting your flexible life. KIM00 (Kim Youngyoung) stitches forward. The Seoul-based designer and artist has long cut and collaged discarded paper into K-pop fan art. For the 4th in an ongoing February series, that practice expands into textile—embroidered fabric patches layered onto the recycled poster of the previous exhibition. #2022FF is the moment crumpled things learned to bend without breaking.

The New Woman Art Club

Graphic design for the radio program 〈The New Woman Art Club〉.
The lettering combines bold, linear elements with sharp, curvilinear forms to express the confidence, freedom, individuality, and independence embodied by the New Woman. The piercing vertical strokes create fissures, symbolizing a break in long-held social conventions and reflecting the New Women’s bold and incisive efforts to carve out their own worlds.

<결혼식 일주일 전> 포스터

The poster for A Week Before the Wedding captures a precarious compromise. It centers on six mismatched cups arranged to form a fragile flower—a metaphor for a relationship so unstable that removing a single piece would cause a total collapse.

At the heart of the design, a wedding glove is stained red rather than white. This visual subtly hints at the characters’ anxiety and the extreme, tragic choice they ultimately make.

greetings from seoul

A playful postcard concept capturing Seoul’s vibrant energy through bold neon tones and layered typography, inspired by how the city makes you want to be there with friends and loved ones, sharing meals and simple moments.

<연구실의 B군> 포스터

The poster for Subject B in the Lab visualizes a spectrum of conflict: human versus robot, reality versus replica, and ideal versus shadow. Drawing from the Allegory of the Cave, the design places the “idea” in the upper right and its “projection” in the lower left.

The rest of the composition features geometric shapes and a vibrant palette against a white backdrop, establishing a sleek, futuristic laboratory aesthetic.

Recipe Only for You

In the age of AI, what cannot be replaced is the taste and experience shaped by one’s life, and the creativity built upon them. I see AI as a skilled chef, while my experiences are the unique ingredients that complete the dish. Welcome to our special place. We have no fixed menu—only your stories. Share your experiences, and we will create something one of a kind, beyond imagination. Your story is a precious ingredient. Now, tell us yours.

EunpyeongSagaDogseo Type

EunpyeongSagadokDogseo Type is the official typeface used by Eunpyeong-gu and consists of two font families: Title and Text. The Title style preserves the letterforms of the Hunminjeongeum Manuscript as faithfully as possible, while the Text style modernizes them for practical contemporary use. The text on the poster is taken from the Preface by Jeong Inji included in the Hunminjeongeum Manuscript.

A-Project

AG Ahnsangsoo is a combinatory Hangeul typeface deviating from the squared syllable block structure, first designed by Ahn SangSoo in 1985. It generates 11,172 syllables from 19 initials, 21 vowels, and 27 finals, built from simple geometric shapes. The A-Project invites designers from Korea and abroad to create new Hangeul typefaces based on this structure. As a result of A-Project 2024, 11 typefaces were released in 2025, and the project continues annually, adding about 10 new typefaces.

포스터

This poster for a chapter of Almost, Maine captures a relational winter. It depicts the terminal point of a bond fractured by boredom and distrust. Dominated by a vast blue expanse, the design utilizes negative space to evoke an intuitive sense of isolation and chilling finality.

At the center sits a bench, overlayed by doodle. This central image serves as a focal point for the characters’ instability, illustrating a connection that is frozen, brittle, and nearing its end.

Extra Body

“Extra Body” is a work that assigns new contexts to images by collaging visuals collected from the internet and connecting the gaps between them with drawings. Through this process of filling the void, the original fragments are woven into a continuous, singular narrative.

<청혼> 포스터

The poster for the play The Proposal. The titular “proposal” is sidelined by non-communicative dialogue. Petty trifles, inflated by ego and greed, blind the characters to what truly matters. The stage overflows with noise and movement, yet remains fundamentally hollow. At the center, a hollow line-art flower symbolizes a courtship stripped of substance. A striking red and black palette evokes intensity, while the typography bridges classical and modern styles.

invisible design

Design shapes our daily lives and reality — even when we don’t notice it. This is especially true for the mundane objects that often go unquestioned, such as banknotes, supermarket brochures, or subway tickets. Through our 3-piece series, we aim to highlight and bring attention to those “invisible” designs that people in Korea interact with on a daily basis.

Hangeul International Pre-biennale – Drawn Words, Woven Lives

The 2025 Hangul International Pre-Biennale was an exhibition built around the connected themes of “creation” and “coexistence.” It spatially interpreted the historical and contemporary aspects of Hangul while exploring the interaction between region and art. To express this concept, the poster transformed distinctive architectural elements of the exhibition venue into pixels, visually linking the spaces together.

아파트 파노라마체

APT Panorama Typeface recreates the uneven silhouette of Korean apartment skylines. Why turn an apartment panorama into a typeface? Taking interest in unexpected and intriguing images that appear in everyday places was my way of learning to love the things I encounter in life. The rhythm created by the varying heights of apartment buildings was also an appealing element.

invisible design

Design shapes our daily lives and reality — even when we don’t notice it. This is especially true for the mundane objects that often go unquestioned, such as banknotes, supermarket brochures, or subway tickets. Through our 3-piece series, we aim to highlight and bring attention to those “invisible” designs that people in Korea interact with on a daily basis.