Graphic identity for the workshops and the final report exhibition of the 2025 Art Space Dugu Collective Project, ‘Minor Adjustments,’ organized by Busan Cultural Foundation.
To visualize the accumulated process, dot-shaped letterforms were extended and reduced, leaving behind a trace like an afterimage. Though a small dot, its position determines how the letterform and meaning are perceived.

The title uses a geometric sans-serif font, unreadable to computers but recognizable to humans. The color is inspired by veins beneath the skin. Graphics represent each exhibition: Part 1 expands dots, lines, and surfaces to express sound, while Parts 2 and 3 depict cells and neurons, focusing on skin experiences and memory processes. Leaflets use paper tailored to each concept.

Brand MD design and production for Starville Resort, located 600m above sea level on Jeju’s Mt. Halla. Under the concept “Trail of Stars,” the design symbolizes the resort’s proximity to a sky where stars seem to cascade. Utilizing a motif of lines connecting stars as a basic module, the work visualizes the night sky’s gradients and dense starlight, capturing the poetic beauty of the celestial experience.

Brand MD design and production for Starville Resort, located 600m above sea level on Jeju’s Mt. Halla. Under the concept “Trail of Stars,” the design symbolizes the resort’s proximity to a sky where stars seem to cascade. Utilizing a motif of lines connecting stars as a basic module, the work visualizes the night sky’s gradients and dense starlight, capturing the poetic beauty of the celestial experience.

Brand MD design and production for Starville Resort, located 600m above sea level on Jeju’s Mt. Halla. Under the concept “Trail of Stars,” the design symbolizes the resort’s proximity to a sky where stars seem to cascade. Utilizing a motif of lines connecting stars as a basic module, the work visualizes the night sky’s gradients and dense starlight, capturing the poetic beauty of the celestial experience.

Brand identity design by Don’t Worry Village (DWV), a space that creates opportunities for young people to rest and redesign their lives. A hard and stable graphic means a space that can be another hometown and support for young people. The straight line that connects separately means the connection between the youth and the community. The vitality of young people who constantly change, expand, and work is visualized through flexible curve movements.

Inspired by the stillness of nature experienced through hiking across forests and alpine ridges, the Salomon 2026 SS hiking short sleeve collection artwork visualizes the connection between natural landscapes and the inner self.

Exhibition Book and Title Design for National Museum of Modern and Contemporary Art, Korea(MMCA). The design concept is the DMZ, extending 2km to the South and the North from the Military Demarcation Line. Graphics are symmetrically designed at regular intervals. In the book, different background color and paper were used to distinguish the exhibition and performance sections. The font and pink color were chosen to avoid a heavy and serious impression.

Key visual and promotional materials for Songs of Liberation, Beautiful Korea. To mark the 80th anniversary of Liberation Day, the design reinterprets the commemorative melody through contemporary imagery, conveying a sense of freedom and hope.

Artwork for POVIDONE ORANGE, A.TRAIN’s third album, expresses social healing through the symbolism of povidone. Centered on consolation, empathy, and solidarity, it conveys peace and recovery. Set in Uluru—an untouched orange desert—it reflects a primal, symbolic landscape. The design connects varied dots into forms inspired by Aboriginal art. Ⓟ&Ⓒ SOULSOUP.

The 2nd Mid-Career Artists Exhibition ‘Slipping into the Recurring Future’ in 2020 is an exhibition hosted by Sejong Museum of Art at Sejong Center. ‘Slipping into the Recurring Future’ conveys the repetition of temporalities in the creation of artworks as an artist progresses towards the future. The Exhibition Graphics visualize the wavelength of time, space and flow.

New kit package ‘Relief Sun Aqua-fresh’ and the gift ‘Water Sparkle Folding Fan’ for the global beauty brand JOSEON OF BEAUTY. It was Inspired by the brilliant sunshine reflected by the waves.
ⓒ GOODAI GLOBAL INC.

The LP artwork was designed by dividing and arranging the title with geometric patterns through the keywords of disassembly and combination. Also, the vivid colors maintain the context according to the concept of the album Screen Adjustment.
ⓟ 2020 Mild Beats ⓒ2021 Machang Music & Pictures Co., Ltd.

A long time ago, the 12 animals of the zodiac were selected by ‘RUN’ sports according to their challenges and mental strength. Although we are in a different place and time, we have something in common. We’re running with a goal.

Seoul has a super exciting mix of historical highlights paired with very current pop-cultural elements. In this work, I tried to combine the area around Haus Nowhere (Gentle Monster) with the staging of Crocs as a top-notch fashion piece, paired with traditional aspects of Korean culture. I was lucky to catch a glimpse of this wonderful city just recently — a truly exciting place with a lot of soul.

Neoul refers to the largest and most powerful wave in Korean. It is expressed as a form that rises broadly and prominently, reflecting the fluid nature of water with its ambiguous boundaries. The lettering is designed so that the alphabet appears to merge and separate, echoing this movement. The artwork is based on Korean minhwa.

Abso. represents the “absolute answer for skin through technology.” Its visual identity is built on a perfect circle, symbolizing both the definitive solution and the deep contemplation required to reach it. By consistently utilizing circular motifs, the design strategy reveals new value through the rhythmic repetition of fundamental forms. This minimalist approach highlights Abso.’s commitment to foundational excellence and the transformative power of the basics in skincare.

Abso. represents the “absolute answer for skin through technology.” Its visual identity is built on a perfect circle, symbolizing both the definitive solution and the deep contemplation required to reach it. By consistently utilizing circular motifs, the design strategy reveals new value through the rhythmic repetition of fundamental forms. This minimalist approach highlights Abso.’s commitment to foundational excellence and the transformative power of the basics in skincare.

Abso. represents the “absolute answer for skin through technology.” Its visual identity is built on a perfect circle, symbolizing both the definitive solution and the deep contemplation required to reach it. By consistently utilizing circular motifs, the design strategy reveals new value through the rhythmic repetition of fundamental forms. This minimalist approach highlights Abso.’s commitment to foundational excellence and the transformative power of the basics in skincare.

Visual identity for BIRECTOR, an AI chatbot service. It embodies the value of interaction—where a brand’s ‘direction’ meets customer ‘feedback’ through mutual sincerity. The design uses speech bubble motifs to visualize a shift from one-way commands to open dialogue. By fostering continuous, comfortable communication, the identity symbolizes creative change and human agency, capturing a vision where meaningful interaction leads to a more relaxed and self-directed life.

Visual identity for BIRECTOR, an AI chatbot service. It embodies the value of interaction—where a brand’s ‘direction’ meets customer ‘feedback’ through mutual sincerity. The design uses speech bubble motifs to visualize a shift from one-way commands to open dialogue. By fostering continuous, comfortable communication, the identity symbolizes creative change and human agency, capturing a vision where meaningful interaction leads to a more relaxed and self-directed life.

Visual identity for BIRECTOR, an AI chatbot service. It embodies the value of interaction—where a brand’s ‘direction’ meets customer ‘feedback’ through mutual sincerity. The design uses speech bubble motifs to visualize a shift from one-way commands to open dialogue. By fostering continuous, comfortable communication, the identity symbolizes creative change and human agency, capturing a vision where meaningful interaction leads to a more relaxed and self-directed life.

KYC is a brand for math instructor Kang Young-chan, addressing Korea’s Suneung (CSAT)—the competitive system behind the nation’s rapid growth. KYC acts as a ‘Skip Button’ for students losing interest, providing an efficient path to success. The typography conveys direction and speed, mirroring Kang’s methodology. Recognizing instructors as influencers, the design uses high-visibility merchandise to transform study culture into a motivating experience, sustaining joy throughout the journey.

KYC is a brand for math instructor Kang Young-chan, addressing Korea’s Suneung (CSAT)—the competitive system behind the nation’s rapid growth. KYC acts as a ‘Skip Button’ for students losing interest, providing an efficient path to success. The typography conveys direction and speed, mirroring Kang’s methodology. Recognizing instructors as influencers, the design uses high-visibility merchandise to transform study culture into a motivating experience, sustaining joy throughout the journey.