This catalog presents the works and narratives of four artists centered on the apple. In Korean, “apple” also signifies an apology, embodying both a fruit and an act of acknowledging fault. As seen in stories like Snow White and Adam and Eve, it expands into diverse symbolic narratives. This project visualizes these layered meanings and perspectives with a tone that is both subtly dangerous and alluring.

KYC is a brand for math instructor Kang Young-chan, addressing Korea’s Suneung (CSAT)—the competitive system behind the nation’s rapid growth. KYC acts as a ‘Skip Button’ for students losing interest, providing an efficient path to success. The typography conveys direction and speed, mirroring Kang’s methodology. Recognizing instructors as influencers, the design uses high-visibility merchandise to transform study culture into a motivating experience, sustaining joy throughout the journey.

This work was part of a project I participated in as a member of Listen to the City.

The book examines forms of solidarity among designers and artists within their historical contexts, and is composed of liberation-themed posters by more than 70 designers from around the world, centered in Seoul.

Developed the brand identity and key visuals for MyK FESTA, a flagship Hallyu event uniting enterprises, institutions, and fans. Based on a logo that visualizes the “contact point” where global audiences gather around K-culture, the design captures the evolving flow of Hallyu through segmented and reconnected forms. Expanding outlines symbolize the growing influence of Korean culture, reflecting the festival’s mission to bridge and amplify cultural impact.

Developed the brand identity and key visuals for MyK FESTA, a flagship Hallyu event uniting enterprises, institutions, and fans. Based on a logo that visualizes the “contact point” where global audiences gather around K-culture, the design captures the evolving flow of Hallyu through segmented and reconnected forms. Expanding outlines symbolize the growing influence of Korean culture, reflecting the festival’s mission to bridge and amplify cultural impact.

Developed the brand identity and key visuals for MyK FESTA, a flagship Hallyu event uniting enterprises, institutions, and fans. Based on a logo that visualizes the “contact point” where global audiences gather around K-culture, the design captures the evolving flow of Hallyu through segmented and reconnected forms. Expanding outlines symbolize the growing influence of Korean culture, reflecting the festival’s mission to bridge and amplify cultural impact.

Developed the brand identity and key visuals for MyK FESTA, a flagship Hallyu event uniting enterprises, institutions, and fans. Based on a logo that visualizes the “contact point” where global audiences gather around K-culture, the design captures the evolving flow of Hallyu through segmented and reconnected forms. Expanding outlines symbolize the growing influence of Korean culture, reflecting the festival’s mission to bridge and amplify cultural impact.

Developed the brand identity and key visuals for MyK FESTA, a flagship Hallyu event uniting enterprises, institutions, and fans. Based on a logo that visualizes the “contact point” where global audiences gather around K-culture, the design captures the evolving flow of Hallyu through segmented and reconnected forms. Expanding outlines symbolize the growing influence of Korean culture, reflecting the festival’s mission to bridge and amplify cultural impact.

Developed the brand identity and key visuals for MyK FESTA, a flagship Hallyu event uniting enterprises, institutions, and fans. Based on a logo that visualizes the “contact point” where global audiences gather around K-culture, the design captures the evolving flow of Hallyu through segmented and reconnected forms. Expanding outlines symbolize the growing influence of Korean culture, reflecting the festival’s mission to bridge and amplify cultural impact.

PICL (People’s Club) is a food culture platform by NomoreLeft, launched to reposition the brand beyond its “imperfect produce” roots. Inspired by pickles uniting diverse ingredients, it promotes food culture through recipes and dining tips. Avoiding literal cucumber graphics, the design uses pickle jars and tableware as motifs to emphasize the act of sharing and enjoying meals. PICL symbolizes communal joy and growth, establishing a vibrant space where food is celebrated as a shared culture.

PICL (People’s Club) is a food culture platform by NomoreLeft, launched to reposition the brand beyond its “imperfect produce” roots. Inspired by pickles uniting diverse ingredients, it promotes food culture through recipes and dining tips. Avoiding literal cucumber graphics, the design uses pickle jars and tableware as motifs to emphasize the act of sharing and enjoying meals. PICL symbolizes communal joy and growth, establishing a vibrant space where food is celebrated as a shared culture.

This personal poster design visualizes a chaotic state of mind overwhelmed by a whirlpool of thoughts and worries. Through overlapping typography and irregular graphical elements, it represents mental clutter and the complexity of the inner self. The composition captures the restless energy of introspection, translating abstract psychological states into a tangible visual experience.

I created a poster symbolizing peace in Palestine.
This work was part of a project I participated in as a member of Listen to the City.

FREE PALESTINE MOVEMENT is a project that stands in solidarity with Palestinian liberation. Centered in Seoul, it has archived posters by designers and artists from around the world. Based on this archive, the project has organized exhibitions and published books, while continuing acts of solidarity through charity bazaars, donations, and the sale of goods.

Roxane Stadler transforms Hangul learning into a tactile typographic experience. Developed during the Kookmin University × Strate School of Design (Lyon) collaboration program under the guidance of Tomi Vollauschek, Flip is a set of three-dimensional pieces that reveal a Korean letter from one angle and its French phonetic equivalent from another, turning language learning into a playful dialogue between writing systems, form, and movement.

Identity and poster design for , the solo concert of award-winning jazz vocalist Yujin Kim. It visualizes Kim’s journey of discovering innate inner beauty. Through diverse typefaces, expanded outlines, and rhythmic yet irregular layouts, the design symbolizes the harmony of individual uniqueness and diversity. It echoes the artist’s message that every existence is ‘extraordinary’ just as it is, celebrating the self beyond external perspectives.

Identity and poster design for , the solo concert of award-winning jazz vocalist Yujin Kim. It visualizes Kim’s journey of discovering innate inner beauty. Through diverse typefaces, expanded outlines, and rhythmic yet irregular layouts, the design symbolizes the harmony of individual uniqueness and diversity. It echoes the artist’s message that every existence is ‘extraordinary’ just as it is, celebrating the self beyond external perspectives.

Featured in an exhibition celebrating the 80th anniversary of Liberation Day, this poster depicts the Taeguk symbol in a swift stroke, capturing 1945’s raw joy. It layers 2025 design onto the past, using archaic Hangeul, ‘08.15’ Morse code, and National Archives quotes to honor records. By bridging 1945 and the present, the work reflects on the enduring value of freedom and memory.

17717 is a cultural planning space in Seongbuk-dong, Seoul, where over 100 exhibitions and programs have been presented since 2014. It is a site of accumulated creative experiments and exchange.

This book presents a decade of exhibitions and projects, with chapters designed in response to their content. Work developed through space connects people, and accumulated time becomes a starting point for new possibilities.

This project visualizes various forms of ‘joy’ through poetic, abstract imagery, capturing the warmth and excitement evoked by ‘graduation.’ The main lettering harmonizes curved and straight elements, while subtle gradients symbolize the diffusion of joy. By integrating diverse visual elements like pixels and organic shapes, the design illustrates how layers of joy accumulate and expand, reflecting the core theme of the exhibition.

Key visual for the 2023 Year-end Concert by the Pocheon Cultural Tourism Foundation. The design depicts a landscape inspired by Pocheon(City)’s local symbols, with each element reimagined through a musical lens. By transforming regional landmarks into rhythmic visual forms, the graphic captures the lyrical and celebratory atmosphere of the performance.

Key visual (Option B) for the 2025 ACC Performance Residency Showcase. Based on the theme ‘Art & Resilience,’ it visualizes the restorative power of art. A central sphere represents the energy of recovery, while supporting curves symbolize elasticity. These elements capture the resilient spirit of creators who navigate challenges to share their final performances with the public.

This key visual design was created for the 2025 Performance Residency Outcome Showcase at the Asia Culture Center (ACC). Under the annual theme “Art & Resilience,” the word “Art” is reimagined through expressive graphic typography, symbolizing the boundless creativity and fluid thoughts of the participating artists. The composition visualizes this “Art” emerging on an arched stage under dramatic spotlights, capturing the transformative moment where abstract ideas are revealed through performance

The Don’t Worry Baby Calendar is a project that introduces fun fonts every year. It’s an annual project.