Branded interaction design (BIxD)—the brand-oriented design of interactive applications—goes far beyond visual design. Digital touchpoints are integral parts of current brand communication. The number and shape of these brand contact points is growing rapidly. To act coherently in the sense of the brand presents companies and agencies with new challenges. Complex user experience designs only emerge in a workflow that closely interlinks conception, design and IT and integrates consistent prototyping and testing. That changes the agency’s everyday life. And the job profile of the designer.
Verlag Hermann Schmidt
Katja Wenger, Marco Spies
360 pages with over 300 illustrations, diagrams, sample forms and pictograms.
20 × 26,5 cm
Thread-stitched stiff brochure
Printed throughout in three spot colors, Thread-stitched bright-white stiff brooch with round back with two-tone screen print, two-tone Softouch cover, with three-sided turquoise leaf cut.