Word Cards

Use this set of 135 ideation cards to define the components of a brand’s personality: brand archetype, tone of voice, personality traits, and style characteristics.

This collection of ideation cards enables you to define the characteristics of a brand's personality quickly and effortlessly.

Use these cards when crystallizing your brand's identity or facilitating your brand strategy workshops. Add more play to your work!

What's included?
– 12 Brand Archetype Cards
– 39 Tone of Voice Cards
– 40 Brand Personality Cards
– 37 Style Characteristics Cards