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Translations in the era of artificial intelligence. This discourse revolves around the paramount significance of human experiences—a significance that resonates even within corporate and technical texts. S/BM, frequently engaged with the automotive and horological industries, eloquently showcase how the emotionality and precision derived from personal human experiences starkly differentiate themselves from texts generated by AI.
Studio Last has endeavored to reflect this ethos within the design of this visual identity, eschewing all sentimentality; quite the contrary. Their design for this Visual Identity is decidedly minimalist, encapsulating the contemporary ethos of human translations.
Concept, Design & Code: Studio Last. 2024
Team: Matthias Last, Federica Habara Code: Andreas Luszik
Typefaces: Asfalt & Diatype by ABC Dinamo
