Zwei Bücher aus dem Rockport Verlag

Die Künstlerin, Autorin und Dozentin Lisa Cyr hat schon einige Bücher geschrieben (Innovative Promotions That Work, The Art of Promotion, Brochure Design That Works, Graphic Design That Works). Ein jüngeres Werk von ihr ist „The Little Book of Big Promotion“. Dieses zeigt viele Designideen und dient damit der kreativen Inspiration. Die hervorgehobenen Details der Projekte und die beschreibenden Texte sind zudem sehr hilfreich.

Ein zweites Buch, „Design Matters: Logos 01“, das ebenfalls bei Rockport erschienen ist, widmet sich dem Thema Logo und wie diese geschaffen werden. Präsentiert werden schöne und gut ausgearbeitete Beispiele, so dass der Leser immer etwas Passendes findet.

_The Little Book of Big Promotions
(Lisa Cyr, Lisa Hickey and Cheryl Cullen)

Designers are always attempting to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy, innovative and possess up-to-date production know-how.

The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and descriptive text dissects the essential design elements that make each promotion unique and effective.

This book will enable seasoned professionals and less-experienced designers to choose the right options for their job, budget and ability to succeed in the market they are trying to reach.

Hundreds of successful promotional ideas from top designers worldwide.
Features a range of work including self-promotions and client promotions of all sizes and scopes. Inside information from designers on production elements and design inspiration.

Lisa Cyr is an artist, author and national lecturer whose clients include advertising agencies, design firms and publishers.

Lisa Hickey opened Velocity, a Boston-based advertising agency, in 1999, and has worked on branding campaigns for a diverse range of clients including McDonald’s, Reebok and The Yellow Pages

Cheryl Cullen is a marketing and graphic design consultant who writes for several major graphic design publications. She is also the author of a number of books.

The Little Book of Big Promotions
is published by Rockport March 2007, priced £16.99, Paperback, ISBN: 978-1-59253-355-8

_Design Matters: Logos 101
An Essential Primer for Today’s Competitive Market

The design bar is at an all time high for those brave enough to participate in the industry. Today’s designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace.

Unfortunately, most design books only focus on type, colour and layout issues. The Design Matters 01 series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart.

This book focuses on creating logos, while others in the series dissect brochures, packaging, publications and letterhead systems. Each book offers all the essential information needed to execute strong designs alongside beautiful and well-crafted examples, so readers can successfully hit the mark every time.

There are only a few select titles aimed at this market, but they are unattractive, uninspiring and promote a clip-art style.
These concise guides will provide essential guidance on core design subjects so that readers can get thorough advice in a step-by-step, quick-hit format.

Design Matters: Logos 01
is published by Rockport, June 2007, priced £16.99, Flexibind, ISBN: 978-1-59253-341