The Neubad Plakat
A Contemporary Design Phenomenon
We are glad to introduce to you our publication The Neubad Plakat—A Contemporary Design Phenomenon, which is out today!
In the Swiss province, at the foot of picturesque mountains, on a quiet lake, a biotope of avant-garde design has formed. The self-proclaimed “Poster Town” Lucerne has managed to merge the boundaries between art and design, creating a contemporary design phenomenon in the process. We are talking about the posters for the Neubad Cultural Center, which have long since found their way out of the valley and all over the world.
The posters, in minimalist black and white, not only set contemporary design trends, but playfully transcend the boundaries of our perceptual habits. Progressive illustration and experimental typography create subcultural codes on a highly cultural level that remain unpretentious despite their artistic daring.
The Neubad Plakat is an aesthetic phenomenon and an expression of a social change that has always been expressed in fashion, music, design—in other words, in the zeitgeist. The book as a collection of curated pieces that in itself formulated a new expression of this emerged aesthetic.
Feel welcome to join us for the vernissage of the exhibition Postertown goes Postercity and the release event of The Neubad Plakat on June 16th, 2023 starting at 7 p.m. at the Raum für drastische Maßnamen (Oderstraße 34, 10247 Berlin).
The Neubad Plakat
Publisher: Slanted Publishers
Editors: Erich Brechbühl, Fons Hickmann, Lea Hinrichs, Sam Steiner, Sven Lindhorst-Emme
Authors: Fons Hickmann, Erich Brechbühl, Urs Emmenegger, Isabelle Mauchle
Preface: Fons Hickmann
Design: Erich Brechbühl, Sam Steiner
Publishing Direction: Lars Harmsen, Julia Kahl
Release: June 2023
Format: 12 × 16 cm
Volume: 592 pages
Language: English, German
Workmanship: Stiff brochure, thread-stitching, high pigmented black ink
Price: € 28.–