The Brand Identity The Process & The Process Two

The Process

Unused and unseen ideas, created during the branding process

Author: Sebastian Schubmehl

The Process is a series of books showcasing the unused and unseen ideas, concepts, mockups and sketches that are created during the branding process. Each branding project only has one outcome that makes it into the real world, however there are dozens of interesting and intelligent ideas that never see the light of day after being cast aside by the designer or not picked by the client. These books are about those ideas. Published by The Brand Identity.

The Process

Bienal, Collins, DesignStudio, DIA, Franklyn, Hype Type Studio, Passport, POST—, Public-Library, Socio Design, Vertigo, Yuta Takahashi
Publisher: The Brand Identity
Production / Print: Lunch Press
Format: 12.5 × 17.6 cm
Typeface: RM Pro by CoType Foundry
Design: The Brand Identity
Volume: 244 pages
Language: English
Price: 19.– £
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The Process Two

Bunch, Bureau Borsche, Mildred & Duck, Never Now, Only, Ragged Edge, StudioSmall, Underline Studio, Vrints-Kolsteren.
Publisher: The Brand Identity
Production / Print: Lunch Press
Format: 12.5 × 17.6 cm
Typeface: RM Pro by CoType Foundry
Design: The Brand Identity
Volume: 228 pages
Language: English
Price: 19.– £
Buy

The Brand Identity The Process & The Process Two

slanted-book-thebrandidentity_TP_1 slanted-book-thebrandidentity_TP_2 slanted-book-thebrandidentity_TP_3 slanted-book-thebrandidentity_TP_4 slanted-book-thebrandidentity_TP2_1 slanted-book-thebrandidentity_TP2_2 slanted-book-thebrandidentity_TP2_3 slanted-book-thebrandidentity_TP2_4