Branding Kit

This DIY Branding Kit will guide you through the inside-out brand strategy process. By the end, you’ll have created a Brand Canvas containing all the core components of your brand.

How does it work?
👉 https://youtu.be/0jnCr7_w_0M?si=fcpZxZKlL6m5NZO8
You’ll define your brands mission, target audience, next-level of success, positioning, brand personality, archetype, brand style, etc. At the end of the process, you’ll gain the clarity you need to develop your brand system. The brand canvas will serve you as a well-defined brief for your designers, agency, partners, collaborators, or team.
Shoot for the stars and let this Kit be an additional pair of wings for your successful flight!

What is included?
✦ Brand Strategy Workbook
✦ Brand Canvas Template (A2)
✦ 200 Style Cards
✦ 12 Brand Archetype Cards
✦ 40 Brand Personality Cards
✦ 20 Tone of Voice Cards

Why choose this Branding Kit?
The idea for the Brand Kit was born after working with clients world-wide for 15 years now and after organizing the Brand Strategy workshops in various cities (London, Santiago de Chile, Barcelona, Paris, Casablanca, Beirut, etc.). I wanted to standardize the branding process I was using to help my clients uncover and define their whys, authentic points, target audience, positioning statement, and crystallize the next level for their brands. Instead of going down the tedious route of creating traditional brand briefs that are full of paradoxes and clichés (“we want innovative yet trustworthy”; “young and dynamic;”—who hasn’t been there, right?), this Kit enables you to try out a faster and more fun approach which speeds up the branding decision-making process—as well as rests your eyes from the screen time.