German Design Awards 2021

All Eyes On

Presentation of the German Design Awards 2021 Winners

Author: Laura Nadvornik

The German Design Council has developed a rich digital program called All Eyes On for the presentation of the German Design Awards 2021 winners and exciting topics related to design.

The highlights of the German Design Awards 2021 will be presented in a digital format from February 12th–March 12th, 2021. In addition to the presentation of the gold winners in the respective award disciplines, the Newcomer of the Year award will also be announced. This year’s Personality of the Year is Paola Antonelli, architect and curator at the Museum of Modern Art (MoMA) in New York. In an interview with Lutz Dietzold (CEO of the German Design Council), she talks about the high points of her curatorial work so far as well as international design discourse.

In further interviews and talks, industry and design experts discuss the most important trends around the focal points of innovation, brand, sustainability and digitalization.

This year’s Personality award went to Italian-American architect and curator Paola Antonelli. Antonelli was born in Sardinia in 1963 and studied architecture in Milan. She has curated various different design exhibitions in Italy, France, and Japan, and writes for various high-profile publications. The Museum of Modern Art (MoMA) in New York appointed her a curator in 1994.

“Through her previous work, whether as a curator, editor or author, Paola Antonelli has made an extraordinary contribution to design being perceived by a broad audience as a diverse cultural asset—and therefore as part of both an individual and societal identity—rather than being reduced to just aesthetics and functionality,” says Lutz Dietzold, reciting the jury’s decision.

The German Design Awards 2021 were given out in three award disciplines: Excellent Product Design, Excellent Communications Design, and Excellent Architecture. This year saw over 4,200 entries from 60 different countries. Accordingly, the international jury with representatives of business, science and design worked arduously to make their selection from the superb submissions. In the end, it picked a total of 76 Gold recipients in 71 categories.

German Design Awards
One of the core duties of the German Design Council is to observe, analyze and evaluate international developments in design. The German Design Council has established one of the world’s most recognized design prizes with the German Design Awards. The winners of each year’s German Design Awards are an example of the commercial and cultural value of outstanding design. They also offer a point of orientation while representing current issues and directions of design.

The German Design Council
The German Design Council has operated as one of the world’s leading centers of expertise in communication and knowledge transfer within design, branding and innovation since 1953. It is part of the worldwide design community and has always contributed to the establishment of global exchange and networking thanks to its international offering, promotion of new talent and memberships. With events, conventions, awards, jury meetings, and expert committees, the German Design Council connects its members and numerous other international design and branding experts, fosters discourse and provides important stimulation for the global economy. More than 340 businesses currently count among its members.

All Eyes On

When? February 12th–March 12th, 2021

Get further information about “All Eyes On” and all the winners of the German Design Awards 2021 and have a look at the program
The Winner of “German Design Award Newcomer” will be announced on March 5th, 2021.

German Design Awards 2021