I Love Typography Shop
The Popular Blog Expands With a New Webshop
I Love Typography, a leading voice in the world of type, has expanded its portfolio with an innovative webshop dedicated to font discovery and licensing. To mark this occasion, some of the world’s best type designers are releasing new typefaces, and launching new foundries, in celebration.
The popular blog www.ilovetypography.com (ILT) has unveiled today a new design that combines its signature content dedicated to all matters type with an innovative e-commerce platform that re-imagines font discovery and licensing. It brings to market the most powerful search capabilities yet with a system, based on type descriptors and dubbed with the acronym CEDARS+, that empowers users to find typefaces based on formal qualities that can be as general as the rhythm of the typeface and as detailed as the shape of the serif.
Working closely with its foundry network to celebrate this milestone, ILT has launched today a total of 16 new typeface families by renowned designers such as Hannes von Doehren (Palast), Jean-François Porchez (Alumi Inline), Lucas de Groot (Tao, TheStencil), Mamoun Sakkal (Sakkal Kitab and Lublub), and Martin Majoor (Comma Base). ILT has also launched two eponymous foundries by Martin Majoor and Malou Verlomme to bring the total of its foundry partners to 40. ILT’s first cohort of foundries includes designer favourites such as Barnbrook Fonts, Canada Type, exljbris, FontFabric, HVD, Jeremy Tankard Typography, LiebeFonts, Lucas Fonts, Studio René Bieder, Typesenses, TypeTogether, and Typofonderie. It also includes leading experts in world scripts such as ArabicType, Rosetta, Sakkal Design, and Tiro Typeworks.
I Love Typography has been celebrating the beauty and craftsmanship that goes into type since 2007. Its author, John Boardley, has amassed almost half a million Twitter followers who regularly turn in to read his reviews and analysis of the past, the present, and sometimes, the future, of type. Joining ILT as its CEO is award winning designer Dr. Nadine Chahine who combines her expertise in type design, legibility, and international relations to steer ILT in its new expansion. Named as one of Fast Company’s 100 Most Creative People in Business in 2012 and Creative Reviews’s Creative Leaders 50 in 2016, Chahine is focused on empowering independent foundries and creating a customer experience that is rooted in the joys of discovering and licensing new fonts: “Finding the right typeface for your project should not be a chore. There is such a storm of expressions in type design and we want to bring that diversity and power into the hands of designers. We also want to create a platform where independent foundries can thrive and maintain control of their business models. We believe that such a twin-speared approach can help foster a creative ecosystem that celebrates the beauty of the written word.”
Completing the founding trio is Julia Hiles who brings more than 20 years’ sales leadership experience in both finance and creative industries. Hiles, in her role as CRO, will centre this creative ecosystem around sustainable business models that benefit both foundries and brands: “In a corporate world where everyone starts to look the same, brand owners can turn to us to discover the right brand expression, confident in the knowledge that they are licensing high quality typefaces that are fit for purpose.”