By David Jury
Mid-Century Type offers a captivating visual exploration into how, during the middle decades of the previous century, typographers emerged as independent and influential contributors to a rapidly evolving technological landscape of communication. In the aftermath of the Second World War, designers gained recognition for their pivotal role in rebuilding economies, infrastructure, and public morale. Despite this acknowledgment, typography remained a largely unacknowledged profession. This perception underwent a profound transformation between 1945 and 1965, a period marked by extraordinary creativity. Eventually, the cultural significance of a typographer's work could be equated with that of an artist, poet, author, or film director.
Mid-Century Type chronicles the rapid ascent of typographers in the early post-war decades. Each chapter focuses on a specific design activity where typography played a crucial role, ranging from type design and corporate identity to advertising, film, and television. David Jury’s narrative provides fresh insights into the groundbreaking work of various European and American typographers, complemented by over 500 illustrations.
This book gives its readers the perfect overview over the typographic movement during the middle decades of the last century and presents a wide range of innovative work by European and American typographers. A must-read for everyone who is interested in the history of typography!
Publisher: Merrell Publishers
Volume: 240 pages with 500 illustrations
Format: 27.8 × 20.4 cm
Volume: 240 pages
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