Cumbre is a slanted display type with unorthodox anatomy, a dynamic and rhythmic structure, movement expression, and a dexterous personality. An eccentric rebel with ribbon-like moves, a balanced extrovert that makes meticulous use of ink traps.

Both name and design are inspired by mountain peaks. ’Cumbre’ in Spanish means summit, hence the jagged style with sharp angles combined with venturous curves and its angular, serrated structure.

This cover artwork emerged out of a series of experimentation for the issue »future« of the magazine »Weißraum«.

What’s better than a type dresser in creativity absinence times ! Open it and experiment !

Need. Want.

CAMPAIGN EXTENSION.

Born out of our “I Am” project – this series is a comentary-promotional extension which we ramdomly produce.

It has evolved into a generic teaser series touching on how we all want or need something.

https://segura-inc.com/Need-Want

My project uses Type to actually make music audible trough the typography. The goal was to create a record cover using just Type. I used different fonts for different songs. While listening to the song, I manipulated the design with a scanner. The whole composition with the font should create an atmosphere in which you hear the song from just looking at it. I experimented with the font while scanning it, so I took the extra step to play with the font analog.

Life.

A SOCIAL STREET CAMPAIGN PROMOTING SELF-DETERMINATION VIA THE “STAND UP FOR YOUR LIFE” POSITIONING TAGLINE.

Life. A basic thing we sometimes fail to celebrate and appreciate.

https://segura-inc.com/Life

DDI.

A RANDOM PERSONAL PROJECT TITLED “DOES/DON’T IT”. IT COVERS A GREAT VARIETY OF SUBJECTS AND IS PUBLISHED IN SMALL QUANTITIES USING ASSORTED FORMATS AND STYLES.

Items include short run newspapers and magazines, catalogs, posters cards and other assorted print collateral.

https://segura-inc.com/Does-Don-t-it

Possibles.

INTERNATIONAL SYMPOSIUM ON ELECTRONIC ART.

Concept materials (in collaboration with Petit Comite) for the ISEA.2021 conference to be held in Barcelona from June 27th until August 3rd, 2021.

https://segura-inc.com/possibles

This series includes posters for cultural events in Bern and Fribourg, Switzerland. Due to the pandemic, these events did not take place.
In my designs I focused on adding effects to the typography, disrupting it and making it unreadable. With repetitions and overlays I worked to create rhythm.

Mortensen.

ASSORTED MORTENSEN-X EVENT MATERIALS AND COLLATERAL SHOWCASE, HIGHLIGHT AND PUT IN CONTEXT APPLICATIONS OF THE MARK AND CONCEPT FLAVOR – ALL FOR THEIR 10-YEAR ANNIVERSARY CELEBRATION IN BARCELONA.

on items such as website – with animation, projection, augmented reality, video shorts, mobile, cards, brochure, wearables, event bags and books as well as social media content. (produced in multiple languages).

https://segura-inc.com/Mortensen

The Lost in Translation project transform a particular typeface from its readable meaning into visual language. In the process of transformation, the primary readable form evolves into an unreadable one having its own visual language. The research used a custom-made Serbian Cyrillic typography inspired by Architype Van Doesburg typeface. Project combines a creative process of applying a visual intervention into the existing road markings of a pedestrian crossing. Application of the design research process was conducted in cooperation with 58th October Salon international art exhibition in Belgrade, Serbia. Lost in Translation project was made by Eduard Cehovin and Tanja Devetak.

‘A – Aerial’ allows viewers to experience an immersive journey deep in the heart of an imposing city. The viewer is lost in the scale of the urban chaos, staring upwards at the never ending lines. Then, just for a fleeting second, the buildings align to form the letter A.

The film explores brief moments of clarity within intense urban environments. Using CGI, we were able to bring this imaginary world to life. We used the technique of anamorphosis, in which careful compositions and changing perspectives are used to create moments of order within chaos and complexity. Here, the recognisable form of Letter A can only be interpreted from a certain vantage point at a certain moment in time.

‘X – Extrusion’ is set in Syon House, Robert Adam’s Neoclassical masterpiece. Within the project, light, perspective, movement and form are extruded to create one brief moment of clarity out of rotation, chaos, and vacancy. Using a combination of live-action and CGI, the location, Syon House in West London, was captured digitally and filmically. A three-meter custom-built light bar, mounted to a motion control rig, was used to rhythmically illuminate the room. This is a still from the film showing the brief moment letter X appears in the space.

GranulR is a logo proposal (unused) created as part of the branding of a specialty coffee start-up from Romania.

I have created the logo from scratch, it’s a completely custom logotype and it hints to mysticism, ancient symbolism, chemistry and uniqueness. The background image is also my own work.

Optical Arts is a creative studio based in London. With an experimental approach and a collective spirit, we explore new ways to tell visual stories, applying innovative techniques to live-action, digital, and print. Our Alphabet Series is an experimental project, which provides the opportunity for our creatives to test and showcase new ideas and techniques.

‘Letter S’ is a study into the relief of a letter form over time. The project mimics the darkroom process that early artist and graphic designer Karel Teig would have used to create his 1926 avant-garde alphabet collages. Much in the same way as the photographic paper starts to reveal its image in the darkroom, our sculpture still requires human intervention and judgment to allow these forms to submerge and surface.

Optical Arts is a creative studio based in London. With an experimental approach and a collective spirit, we explore new ways to tell visual stories, applying innovative techniques to live-action, digital, and print. Our Alphabet Series is an experimental project, which provides the opportunity for our creatives to test and showcase new ideas and techniques.

‘U – Utopia’ presents a journey through an imaginary take on the Mausoleum in Chandigarh, Le Corbusier’s modernist city in Northern India. A cross-sectional perspective is used to show the changing environments, revealing the building and the characters navigating the complex concrete structure.

The film was inspired by architectural perspective illustrations, first developed in the renaissance period and still used in the present day. The building was designed in collaboration with an architect to create a functional structure, which incorporates the form of the letter ‘U’ in the final frame.

These posters were purely an experiment—a chance to disregard rules and explore a process of creating with limited constraints and without concessions to accessible communication, typographic legibility, or conventional style. More art than design. The rules were: 1) Design one poster each evening, within an approximate two-hour time limit, using only typography. 2) Make each poster stylistically different, using only black and white to unify the different executions.

“ITATI” BOOK COVER.
“Is That All There Is” by Bruce Turkel.

In the spirit of the title, the book cover design teases the title by only showing half of the “ITATI” initials. It is only fully revealed when putting it next to another book or next to a mirror.

https://segura-inc.com/ITATI