Thonik: Why We DesignThonik: Why We Design

Thonik: Why We Design

Everybody is a designer! But why?

Author: Clara Weinreich

In this book, Thonik, the Amsterdam-based studio led by lauded designers Nikki Gonnissen and Thomas Widdershoven, researches eleven personal reasons why they design—from the need to create impact to a constant search for independence; from the benefits of systems to the urgency of play. Additionally Why We Design looks back on twenty-five years of design practice and speculates on the future of graphic design.

Thonik was founded in 1993 and specializes in visual communication, graphic identity, interaction, and motion design. To the studio it is important to create work that sets apart and differentiates, work that sparks discussions and initiates change—one design at a time.

Thonik: Why We Design

Publisher: Lars Müller Publishers
Design: Thonik
Contributions by: Aaron Betsky, Adrian Shaughnessy, Gert Staal, Nikki Gonnissen, Thomas Widdershoven
Dimensions: 17 × 24 cm
Pages: 352
Workmanship: paperback
Release: 2018
ISBN: 978-3-03778-556-0
Language: English
Price: 35,– Euro
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Thonik: Why We DesignThonik: Why We Design

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