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Slanted in Dubai: Slash

Author: Alex Staudt

In Spring 2018 the Slanted editors took a close-up look at the contemporary design scene of Dubai. A city—when described by many people—that is all sickening shine and has no soul. But Dubai and the whole region, originally a piece of desert sparsely populated by Bedouins, is now transforming itself rapidly into a center, if not the world’s greatest center, of trade, finance, and tourism—and moreover, something important happened in the last few years: Culture! Today, a new Arab world is being plotted and planned. The entire Gulf is teeming with initiatives—from the most public to the most private—to change and reinvent seemingly immutable rules, regimes, edicts, and assumptions, culminating, perhaps, in the stated intention to work more closely together. The Gulf states have a past, and they will have a future. The contours of that future are legible in this Slanted issue!

Nuno has more than 20 years of experience creating and managing brands. In 2012, he established Slash in the UAE, and later in the US, shaping a network of companies and professionals passionate about brands, design thinking, and architecture: The Ripple Collective. Today he leads Slash globally, always looking to fulfill the company’s core purpose; to impact the lives of those who are touched by these brands.

Take a look at the Slanted #32—Dubai to get an idea of Dubai’s creative environment. Additionally you can find several video interviews on our video platform to get a deeper insight in the designer’s thoughts.

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