OPTICAL ILLUSIONS

OPTICAL ILLUSIONS

IN GRAPHIC DESIGN

Author: Laura Nadvornik

What are illusions? Illusions trick you into perceiving something differently than it actually exists, so what you see does not correspond to physical reality. While scientists and doctors are studying how pathological illusion arises, our excellent designers are also working on how to trick your eyes with graphic illusion! In Optical Illusions in Graphic Design, it’s unbelievable to see how simple elements create extraordinary effects that attract your attention, make you doubt, and fall for their “tricks.” Waves and mazes formed by simple lines, overlapping images that cannot count the layers, stereoscopic vision from graphic to space, you will experience what optical illusions in graphic design does with your own eyes! Be prepared, and welcome to the “dizzyland!”

Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. Also, he is the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has also been a jury member for China’s most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities within the Macau University of Science and Technology.

OPTICAL ILLUSIONS

Publisher: HOAKI BOOKS
Editor: Shaoqiang Wang
Language: English
Volume: 240 pages
Format: 21 × 28.5 cm
Brand: Promopress
Bookbinding: Hardcover
ISBN: 978-84-17412-29-6
Price: € 35.–
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OPTICAL ILLUSIONS

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