Design Unlimited. Visual Communication and Storytelling with Generative Design and Data

In a world driven by major changes in technology and society, it’s time for marketing and design to realign. But how much room remains for transformation in an industry driven by speed, efficiency and immediacy?

Design Unlimited is a guide for creative professionals, aiming to help finding a place in a changing creative environment. Focused on issues that concern both emerging and established creatives today, this book introduces a new era of branding where storytelling, brand identity, and generative design intersect.

Learning to craft experiences, building meaningful emotional connections, and positioning ones creative voice in a world overflowing with content and noise through our approach on generative branding. This book challenges to break boundaries, to embrace a different creative mindset, and to create truly outstanding work. It raises the question who one wants to be in a changing world of creativity. Let’s find out what would happen if we resist the attention economy’s downward spiral, and open ourselves to broader creative possibilities.