An Alcohol Education Campaign for Young Adults
As part of Jared Grasser’s bachelor’s thesis, he created a campaign with wit and looseness that educates young adults between the ages of 17 and 27 about alcohol and its risks at eye level. In his work SAUFEN, he dispels prejudices, encourages people to take a self-determined approach, and shows them that they don’t have to live up to society’s expectations.
“Because I have chosen not to drink alcohol, I know that you don’t need it in order to have fun and balance in your life. I also know how quickly my attitude is noticed and met with incomprehension.”
The approach is not to focus exclusively on the dangers and effects of alcohol. To do justice to the educational aspect, it is necessary not only to point out the risks of irresponsible consumption, but also to celebrate alcohol-free alternatives and the decision not to drink so that they become normalized in society.
His bachelor thesis won the university’s faculty award for outstanding work.
Art Direction, Design / Illustrations, and Text: Jared Grasser
Release: not officially released, finished in March 2022
Volume: 26 p.
Format: Din A3