Structuring Design

Graphic Grids in Theory and Practice

Author: Cara Kollmann

In visual communication, contents are arranged, organized, and presented. Design laws and principles that are inherent to every medium ensure that from a distance a novel looks like a novel, an art catalog like an art catalog, and a magazine like a magazine. Structuring Design – Graphic Grids in Theory and Practice offers a compact mix of explanations, practical tips, and background information on the topic.

At its center is the grid as the most important design principle, whose function and application are thoroughly discussed. The grid allows a consolidated approach to a structured design like a blueprint that supports not only faster and easier reading but also better comprehension of information. In a second part, Ulysses Voelker discusses the design process itself with answers to seemingly simple questions of what to observe when designing and the sequence of steps. Another chapter focuses on relevant theoretical aspects such as how method and intuition are correlated. The final section contains an extensive glossary.

Structuring Design – Graphic Grids in Theory and Practice

Publisher: Niggli
Author: Ulysses Voelker
Release: August 2019
Volume: 176 pages
Format: 17.5 × 25 cm
Workmanship: hardcover, 150 images in red and black
Language: English
ISBN: 978-3-7212-0994-5
Price: 35.– €
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