New (Little) Gestalten Books
There are four new beautiful books of (Little) Gestalten for big and small friends of visual design, which may make your summer vacations more colorful. They are now available in the Slanted Shop: Brand New Brand, We Love Pizza, Schwein gehabt! and Who invented this?.
Brand New Brand
The current situation may feel uncertain and unsettling, but while the pandemic has posed new challenges for brands in nearly every industry, social distancing also means that our need to connect is stronger than ever. It is vital for businesses to create communities centered around their brands, and the pandemic may well act as an accelerator to put values into practice that have become increasingly important to customers, such as a call for greater diversity, more social responsibility, better ethics, and a stronger focus on sustainability. More than ever, brands need to think holistically. It is true, branding can help businesses break through the noise, build trust and recognition, but it is so much more than just a look or a logo. Branding is creating the emotional reaction a company can elicit from its customers by sharing meaningful moments with people to create empathy, respect, satisfaction and delight–this is when the relationship with the brand really begins.
Brand New Brand is a compendium of the best visual identities recently created for businesses from all over the world. It shows how well-considered, holistic branding can take a bakery, a solar panel installer, a gym that serves as an inclusive workout space for all body types, a Black-owned social and wellness clubhouse, a physiotherapist or even a waste management business that is using circular solutions, from one of a crowd to one in a million. It shows how, in an era of pandemics and political and economic instability, creative, innovative thinking is the greatest asset.
In-depth case studies explore the ideas currently shaping the field of branding, such as the use of traditional techniques or the reinterpretation of local visual languages. This expertly curated collection with a foreword by Astrid Stavro, an internationally-renowned graphic designer and partner at Pentagram’s London office, explains the context, the thinking, and the inspiration behind the design. As many of the projects in this book show, if you have a good idea that has been well crafted, so much can be achieved with even the most modest of budgets. Whatever the scope of the project, there is always space for surprise and innovation, a way to do things differently, and push things further.
We love Pizza
Let’s be honest, who doesn’t like pizza? The book We love Pizza delivers the full box including all the different styles from Italy to America. From classic toppings to surprisingly strange combinations, We Love Pizza explores the diverse ways of eating a pizza, and introduces the pizzeria people who help bring our favorite food to the table.
First created in Naples, Italy, hundreds of years ago, pizza has grown to become a dish adored all over the world. Conquering the bellies of millions, We love Pizza provides fun facts about this enduringly popular—and oh so tasty—classic. Did you know that in the United States alone every second, 350 slices are sold? Or that the Hawaiian pizza was actually created in Canada? Many cultures and countries have developed their own interpretations, and this colorful book looks at pizza from every angle. We love Pizza explains little pizza lovers how to make dough from scratch and uncover inspiration for toppings, all while tickling taste buds and inducing an appetite. Grab a slice of the action!
Elenia Beretta is an Italian illustrator living in Berlin. She studied Editorial Illustration in Milan and works for clients like Vogue, New York Times, Süddeutsche Zeitung, or Elle magazine. She illustrated food books and children’s books for Rizzoli Editore and is one of the illustrators for the three volumes of Good Night Stories for Rebel Girls. After Tasty Treats this is her second book with Little Gestalten.
Price: € 14.90
Can pigs swim? Why do piglets have milk teeth? And how did the wild pig become a domestic pig? Schwein gehabt! answers many questions about our favorite bristling animal: from the Danish protest pig to the Vietnamese pot-bellied pig, from animal husbandry to pigs in mythology and astrology, from prominent pig owners to mating behavior: This engagingly illustrated book Schwein gehabt! introduces various breeds, reveals exciting and quirky facts about the species, and provides insight into the cultural history of the pig.
Daisy Bird grew up in the west of England on a farm surrounded by animals. After studying at Cambridge University, she moved to London, where she now lives and works. She is the author of non-fiction and children’s books about how people and animals live together. Her favorite breed of pig is the English Middle White.
Camilla Pintonato is a writer and illustrator from Venice. She studied illustration in Milan and was awarded a prize by the Goethe Institute, among others. In addition to her work on numerous children’s books, she spends a lot of time in her garden and with her cat Rosmarino.
Publisher: Little Gestalten
Release: March 2021
Illustrator: Camilla Pintonato
Author: Daisy Bird
Volume: 72 pages
Format in cm (w × h): 21 × 28.5 cm
Workmanship: Stitch bound, Hardcover
Price: € 19.90
Who invented this?
Many of the things surrounding us were once nothing more than an idea. Things that on first glance may seem small and common, like the jeans we’re wearing right now, Post-its, toothpaste or fizzy drinks, just as much as things such as the light bulb, tires, the microchip or plastic that have become an integral part of our everyday lives, as well as still others that appear to be invisible, but have undeniably changed the world we live in forever like frequency hopping that is the basis of modern technologies such as Bluetooth and WLAN, radioactivity, alternating current, which is the electricity that comes out of our plugs, or the ubiquitous world wide web.
These things that make up the fabric of our everyday lives, did not just appear out of nowhere, though, they were conceived by talented inventors, scientists, and engineers. Some are the result of teamwork, some of many years spent alone in a laboratory. Other inventions grew out of everyday situations and some were simply the result of chance. Who Invented This? is a fascinating trip back through history that shows how now famous scientists and inventors like Marie Curie, Nikola Tesla, or Ada Lovelace, as well as lesser known, but no less creative minds such as Adi Dassler, the inventor of football boots, George Beauchamp, who developed the first electrically amplifiable guitar, or Louis Braille, who as a 16-year old came up with the idea of using dots to create a form of writing that blind people could read with their fingers, have turned their ideas into great inventions.
How they seized opportunities, had faith in their ideas, and the courage to try something new. At a time when the lack of trust in science appears to be growing and controversies about facts are on the rise, “Who Invented This?” aims to inspire creativity and spark the interest in science and engineering by connecting groundbreaking minds from the past with modern technology, culture, and medicine.
Making her children’s literature debut in Who Invented This?, German author Anne Ameri-Siemens is using her experience as a journalist to tell engaging stories about human development and the world around us. She previously worked for Frankfurter Allgemeine Sonntagszeitung, Süddeutsche Zeitung-Magazin, and German television networks.
Becky Thorns is the illustrator behind Little Gestalten’s acclaimed title The World of Whales that has been shortlisted for the World Illustration Award 2020. She graduated from Falmouth University with a Fine Art degree in 2015 and now specializes in children’s illustration, literary themed works, and calligraphic lettering.
Price: € 19.90