Poster for Olympic Day of Sport event “10 Degrees Cooler Hydration Creation Station” held in Houghton Park, Long Beach, CA.
It’s beleived that nothing gives such freshness and coolness as a blue watering can. The blue garden gnome is also aware of this. Stay hydrated.
Designed for PosterTerritory
Logo for the young soccer talents of tv-wuerzburg.de. It gives the club a minimalist visual identity and is used across its merchandise, jerseys, and communication materials.
In 2023, for the Rugby World Cup, Adidas enlisted us to create a limited-edition t-shirt and campaign under the theme “This Is New Rugby.” We brought a fresh, artistic twist to the traditionally conservative rugby aesthetic, introducing vibrant colors and bold graphics that broke the mold. The collection featured a fusion of local Parisian elements and rugby iconography, reimagined through a modern, inclusive lens.
To introduce the On Athletics Club sprint team, we developed a collectible trading card system inspired by the world of TCGs and sports collectibles. The project included a series of athlete cards, a coach card and a custom booster pack designed to reveal the team and each personality within it.
Balancing gaming references with On’s premium and Swiss design language, the project explored the intersection of sport culture, collectibility and graphic design: ‘CHOOSE YOUR SPRINTER’.
A rush of speed and adrenaline is at the heart of this cycling jersey design. Starting from a common concept and desire in cycling–the pursuit of high average speeds–I transformed a Gothic-style typeface to give the phrase the aesthetic and form of blood in motion. Why blood? In cycling, when approaching the anaerobic threshold, the body often experiences that sensation of blood in the mouth. As for the imagery, the composition with racehorses running free further reinforces this fast-paced feel
Brighton & Hove Albion 24/25 results publication is a body of work exploring how experimental typefaces and layouts work together based on the results of the 2024/25 Premier League season. Printed in all just one colour, the project came from my desire to document the season in an experimental way. The typography derives from my collection of typefaces from commercial projects that never went live, and typefaces that I’ve always wanted to experiment with.
GOAT FC celebrates football at its most visceral: competition, passion, and the relentless pursuit of greatness. Its bold visual language draws from classic football aesthetics, a distinctive goat symbol, and a dynamic color system inspired by Los Angeles. Vibrant tones, warm and cool contrasts, and energetic gradients bring intensity and depth across tournament environments, social content, merch, and football experiences. At its core lies one message: be a legend or disappear.
Created for a fictional sumo tournament in Tokyo, the poster uses exaggerated scale as its main graphic device. The wrestler takes over almost the entire format, with his massive silhouette visually pressing down on the typography beneath him. His physical weight and presence become the composition itself.
In 2021 Lizzy Burt began taking in the view from the beer-soaked concrete terraces of Belgian men’s football. Anderlecht and Standard Liège whose glory days ended in the 80s still have a faithful following that spans the country and language divide. But just as much pride and passion can be found at Charleroi on a damp Saturday evening where a win over Antwerp felt like the only thing that happened there that day, or at Genk on a cold Sunday afternoon with the sun hanging low in a cloudless sky.
Marking FILA’s 50 years of shoemaking, the project skips archive footage and slow-motion athletes, turning instead to the essence of sport: movement. Created for FILA stores in Shanghai, Wuhan and Xi’an, it is a dynamic play of lines that swing like a golf club, snap like a racket and run with the rhythm of a stride. Each sport becomes recognizable through tempo, speed and gesture rather than imagery, as the lines chase, accelerate and merge into one continuous, kinetic choreography.
A flexible poster system was created for a collective swimming parade through Vienna. Color grids inspired by beach towels allow for endless combinations, while floating typography invites viewers to dive in.
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Please note: there was a lot more communication material than “just” the uploaded posters. If this is interesting, we can share printable files. Please have a look: https://www.dropbox.com/scl/fo/gy236o4v7yyj90prts86r/AMPG1BB2bNrbPEnYs4pUtPs?rlkey=80xovdnwjey691mcm86tz7dl5&dl=0
The idea started from the World Cup where as a company we wanted to put our own creative stamp on the moment and celebrate the upcoming fixtures. No brief or outline, it was just a culmination of spontaneous creation from scratch seeing where it led. This then snowballed into the pre season side of things and will continue on into the new season.
Per questa collaborazione è stata sviluppata un’identità visiva che traduce il DNA racing del progetto in un linguaggio grafico essenziale. Il logotipo PAURA viene reinterpretato e integrato con un sistema di pattern e texture ispirati alle tracce di fango lasciate durante le uscite in esterna, applicati a una capsule composta da body, bibs, long sleeve jersey e T-shirt.
Letters, words, sentences: in contemporary painting, they carry not only literal meaning but can become an independent pictorial motif in their own right. The Kunsthalle Emden dedicates a new exhibition to this field of tension: “GROSSE BUCHSTABEN, GRELLE FARBEN (BIG LETTERS, BRIGHT COLOURS)” (August 15, 2026 – February 28, 2027) brings together around twenty works by contemporary artists and asks how lettering functions within an image: What does it add to the work, how is it shaped artistically? Can script convey something that cannot be captured in words alone?
Script within the image has been an art-historical subject since at least classical modernism. The Dada movement provided pioneering impulses here; in later movements such as Neo-Expressionism and the Neue Wilde – both collection focal points of the Kunsthalle Emden – script also became an elemental component of the picture. In the works gathered here, it appears in manifold forms: as a quotation, as a complementary element, or as the actual main motif. The formal design is always in productive tension with the literal, linguistic, or symbolic content. The manipulation and alienation of script becomes an artistic decision.
The exhibition is complemented by works from graffiti writers selected by artist MadC as co-curator. These works make clear that script as a formal and artistic device unfolds its full effect not only in modern and contemporary painting, but equally in graffiti.
BIG LETTERS, BRIGHT COLORS
When?
August 15, 2026 to February 28, 2027
Where?
Kunsthalle Emden
Further information are available via the official website of Kunsthalle Emden.
The branding of the Muay Thai gym HYVE translates the sport into a distinct visual language. Each letter embodies the signature tension, intensity, balance, and precision of Muay Thai. Muay Thai only truly comes alive through interaction: it thrives on sparring, facing an opponent, and training as a community. The design mirrors this dynamic in its visual system. Much like the fighters in the gym, each distinct shape brings its own character to the floor, coming together to create a whole.
Created for Pisa Sporting Club’s 2025/26 Serie A campaign, this series of match posters draws on the visual culture of the 1990s — the last decade in which Pisa played in Italy’s top division. Each poster combines football imagery with nostalgic elements such as stamps, table football and printed graphics. Published at the beginning of each match week, the posters announced the upcoming game while promoting ticket sales, recreating the anticipation of the pre-digital era.
Jerusalem RFC is a small amateur rugby club in a country that mostly plays football. Its players come from the full rainbow only Jerusalem can mix: diplomats, Arabs, religious Jews, LGBTQ, and a few rugby converts.
To help the club grow, we redrew its fan-made logo, a city lion and a lioness, into a sharper, younger one. Then we found the perfect finish: Michal, a revived 1980s typeface by HaFontia, originally designed by Dan Reisinger is the cherry on top that says “sports” loud and clear.
As part of the IC.ON.IC Festival in Amiens, Ésad d’Amiens initiated an artist residency exploring individual identity within the collective through sportswear design. Led by designer Manau Quellec, workshops with local communities transformed personal stories into pictograms, collectively reworked into a typographic form. The resulting jerseys give visual shape to each participant’s story while constructing a shared identity.
A year after finishing the thesis, I went back to the numbers developed during the research phase to see what else I could create with them, pulling them all into a single poster. The result is a typographic collision: different weights, styles, and eras of numbering systems layered together, a chaotic archive.
Jersey developed during the research and experimentation phase, printed using screen printing. The graphic draws from topographic map imagery, the blue lines across the black fabric trace the contours of a territory, turning the body into a landscape.
Terzo Tempo examines the evolution of typographic design on football jerseys, tracing how numbers transformed from purely functional elements into meaningful symbols of identity and cultural significance. Through historical research, the project shows how jerseys became economically and culturally relevant artifacts. Typography shapes how players and teams are perceived, influencing a team’s image.
They say that when the trails fall silent, you can still hear them running. Somewhere between the trails of Stabio (CH) and the edge of the known world, legend tells of a herd with no fixed path, driven by instinct rather than direction. From this restless urge to roam, the Trail Goats Running Club was born — a modern folklore of symbols, movement and repetition. Part trail mark, part secret insignia, its identity follows the herd wherever the path leads, from mountain trails to city streets.
Synthe Type is a typeface born from football. Developed as part of Terzo Tempo, a research project on the typographic history of jersey numbers, it brings together decades of kit design references into a single, coherent system. The concept called for something aggressive, dynamic, and robust; a character achieved through a series of diagonal cuts that make Synthe instantly recognisable.
The bicycle has become more than just a means of transport or a sport; it represents a whole culture and way of life. Radstoff’s new focus is on this diverse cycling culture, emphasising attitude, community and everyday life over performance or function. The visual identity combines cycling, streetwear and lifestyle, taking a simple and casual typographic approach to create a distinctive identity that goes beyond the bold and expressive aesthetics often seen in sports branding.