The Generative Mind. A New Approach to Creative Thinking

Artificial intelligence, automation and data–driven tools are rapidly transforming the creative landscape. As the role of design and communication evolves, true innovation isn’t found in mastering the endless stream of new tools or chasing the latest trends — it emerges when we craft authentic connections that hold meaning beyond fleeting technological shifts. The Generative Mind is an invitation to cut through the noise by embracing a transformative mindset that enables you to design dynamic brand narratives, interactive identities and flexible design systems.

Grounded in eight sharp, actionable principles, the author challenges you to think beyond static outcomes by stepping into the headspace of creating living, evolving and truly generative experiences.

A companion for makers in motion who want to unlock a more profound, co-creative and human-centered way to ideate, design and tell stories for a world that refuses to stand still.