Unfollow the Leader

Student perspectives on the graphic design canon. Edited by Hugo Puttaert.

In a culture driven by speed, visibility and algorithms, what does it mean to design today? Unfollow the Leader explores the changing position of the graphic designer in a world shaped by digital platforms, economic logics and artificial intelligence. Developed in an educational context and rooted in student work, the book traces the tensions between craft and technology, autonomy and dependency, tradition and disruption.

Moving between history and contemporary practice, it argues that the essence of design lies not in form, but in attitude: the willingness to question what seems self-evident.