Ehrie

Ehrie is a typeface designed by Rafał Buchner with animation in mind. The design process started with the question: “what would happen if we use a variable font axis to make letters completely disappear?”. We started with a condensed, slightly chubby design, which dematerialized into a stencil version. The challenge was to get these intricate shapes, full of tiny details, to technically animate and perform well in a variable font environment.

Using Ehrie variable font, you can play with the experimental “Disappear” variation axis. It gives control over how much the text splits into pieces and ultimately fades away.

Bespoke Typeface for self rebranding

Our wordmark and corporate typeface reflects our brand core: letters that are content with their permanent incompleteness and therefore relaxed are constantly looking for the right form. This principle is applied in a practicable form: in addition to text and headline cuts, special styles have been developed that put unfinished and searching forms in the foreground.
In combination with a playful wording and a branding reduced to typography and concise colors, the corporate typeface works across the board.

nON-bINary fONt

nON-bINary is a gender neutral font, inclusive and very esoteric typeface…
An alchemical process in which primitive and arcane pictograms become tools of modern communication.
More than an alphabet, a system of signs born from an accurate analysis.
The synthesis of this maniacal research is nON-bINary, a font that tries to free the legacies trapped inside each letter, break its cage and reveal its DNA, erase the traces of the centuries, the height, the shape, the variants, the cultural influences.
Type design as a genealogy of symbols: an experimentation, a reflection on diversity and integration, but above all an appeal to what makes us unique: being human.

Hadassa

Hadassa is a classical Hebrew font designed by Henri Friedlander. It is rumored that during his drafts he shaped the letters as three dimensional shapes out of wood and stone. The process of designing this font was very long and one of the most complicated endeavors to the Hebrew script. I tried tributing this work while trying to experiment with the feeling of materiality in the letters.

ConcreType: concrete letters

ConcreType: concrete letters
ConcreType is an original paperweight, bookend or, simply, a decorative object in concrete which, with its original materiality, enriches our perception of everyday life.
ConcreType is one of the many research and experimentation spaces within the design-associati studio. Bringing the typefaces we have developed over the years to three-dimensionality is more than an exercise in style. It is a study on the alphabetical sign, on matter, on shapes, on light and on the limitations imposed by the use of materials.
The “A” that we present comes from the research done in the lettering of the Italian cinema posters, of which we have developed the entire alphabets.

Gucci Vault

Gucci Vault is an experimental space which evolves transcending boundaries.

Worlds within worlds, rooms within rooms, like nothing you’ve ever seen, yet like everything you’ve ever known, Vault is a constantly evolving emporium of wonders. Now as it expands its multiverse, Vault enters a new phase, where the lines of the known and unknown blur. Creative Director Alessandro Michele shares his curation of the things he treasures and the brands he loves—introducing us to the trailblazers of the past and the stars of the future. Exploring new ideas, divergent threads, and surprising collaborations, it’s a mind-expanding retail trip beyond time and space, to a realm of fantasy and reality where you can expect the unexpected. Leave preconception at the door. Open your mind. Fill your senses. Feast your eyes. Where it will take us, nobody knows—this is Vault.

Already home to rare vintage Gucci finds and the collections of handpicked designers, Vault’s virtual shelves will now showcase limited-edition capsule collections from brands dear to Creative Director Alessandro Michele.

With a series of optical illusions, Vault showcases the bold and playful designs of internationally renowned shirt and tiemaker Charvet. Having opened the world’s first shirt shop in Paris in 1838, Charvet has a long and illustrious history of creating exceptionally beautiful pieces.

Delvaux, the world’s oldest fine leather goods house, was founded in Belgium in 1829—a year before Belgium itself was in fact founded. But then nothing is as it ever seems in the world of Delvaux, after all Belgium is the home of Surrealism. So, to celebrate the capsule collection, Vault presents a poem for each bag, even though ultimately these truly one-of-a-kind pieces speak for themselves.

Gucci Vault

Photography Director & Art Director: Max Siedentopf
Styling: Alex Jordan Harrington
Makeup: Fara Homidi
Hair: Mustafa Yanaz
Set: Andy Hillman

Enter the space here

 

Reverberate

The Japanese term “onomatopoeia” are words that represent sounds. One of the categories of onomatopoeia is “Giongo” which are sounds made by inanimate objects and nature. This project is a typographical visualization of what it means to “reverberate.” Letters are repeated in different sizes and forms to resonate as if in a series of echoes.

Attendance

“Attendance” is a typographic project for a club where performances take place in complete darkness. This is meant to allow visitors to experience the music optimally – without seeing, without taking pictures – just listening. I was inspired by radar devices – devices that allow us to estimate space without using the sense of sight. I focused on the radar output screens where a continuous circular scan appears and reveals the relevant information.

Black Widow

“Black Widow” is an experimental Hebrew typeface for modern illuminated initials. In order to make it decorative I created my own brief – each letter is built from just one curling line.
My inspiration for this project was the fashionable Cruella DeVil which for me symbolised a smoky decorative and lonely character, same as illuminated initials. The upper letter is “Alef” – the first Hebrew letter and the lower is “Tsadi” which is the 18th out of 22.

Randomness is not the answer

Using a machine to make things shouldn’t mean that these things have to look mechanical. Design software should not default to mathematical perfection. Created lines, shapes, and colors should be more like objects in nature. They should have texture, depth, expressive irregularities. Type should look alive.

I constructed very basic glyphs from straight lines. Size, weight, rounding, and shading can be set per character. The points of a glyph can be shuffled randomly, generating a more complex and unique character.

I made the tool and I set the parameters. I push the system, sometimes to its extremes. I love how expressive it can become. But is it my expression, or that of a function?

Heute keine Disco

For the theatre piece „Heute keine Disco“ (No disco today) a personalized logotype was requested. The theatrical performance, directed by Sabrina Fischer (Brino), deals with eight people who come together to discuss the club, safer-spaces and being queer.
The logotype was sketched up on paper during a rehearsal, aiming for a fragility yet boldness, representing said spaces. Through the process, the hairline was lost in order to make room for more stability and focus on the boldness of the logo’s character. Through the alteration of the poorly digitalized sketch in softwares which aren’t meant for type design, the logotype got its characteristic flash strokes.

Romance Of The Future exhibition identity

Romance Of The Future is a reflection exhibition on the topic of romantic relationships in the future. Is love between humans and artificial intelligence possible? If so, what could it be? Is this relationship perfectly programmed or passionately unpredictable? What’s this? System error and glitch or a real surge of feelings?

The identity of the exhibition of relations of the future is built on the basis of a display variable font, which was created specifically for this project. The font reflects the combination of human tenderness and the unpredictable feelings of artificial intelligence. The character of the typeface can be defined as: a little nervous, romantic, tense, excited.